Make More Money. Create More Choice. Build a Life With More Freedom.
You probably already know more about what you could be doing with your money, ideas and opportunities than you are consistently acting on.
The Financial Wellbeing Club helps you understand what is shaping your financial decisions, get clearer about what you want and make the Money Moves that create more income, opportunity, security and freedom.
Because your financial future does not change through knowing more.
It changes through the decisions you make and the actions you take.
MAKE YOUR NEXT MONEY MOVE
This isn't a budgeting club, and you won't spend your time staring at spreadsheets. It's about becoming better at creating money, making decisions about money and using it to create more of the life you want.
What Could More Money Make Possible For You?
Money isn't the whole point.
What money makes possible matters.
More choice about how you spend your time. The freedom to pursue an opportunity. The ability to invest in yourself or your business. Greater security for your family. Travel. A new direction. The confidence to say yes when something exciting appears — or no when something no longer works for you.
Perhaps you want to create a business that pays you properly.
Perhaps you want to stop postponing decisions because money always seems to be the limiting factor.
Perhaps you want to turn an idea, skill or opportunity into income.
Perhaps you are already earning well and want to become much more intentional about what you do with the money you create.
There is no single definition of financial success.
The important question is:
What do you want your money to make possible?
And what Money Moves will take you closer to it?
You Probably Already Know More Than You're Consistently Acting On
You probably don't need somebody to tell you that you should make the offer, follow up, review your prices, look at the numbers, deal with the financial task you've been avoiding or finally do something with the idea that has been sitting in your notebook for six months.
You may already know exactly what you need to do.
The harder question is:
Why aren't you consistently doing it?
There can be a lot underneath a financial decision.
What you believe is possible for you. What you learned about money. The way you see yourself. What feels safe. What feels risky. What you are trying to create, protect or avoid. The standards you have accepted for yourself. The opportunities you allow yourself to pursue.
Those things can influence what you earn, charge, spend, save, invest, ask for, pursue and postpone.
Understanding them matters.
What matters even more is what you do next.
Make Your Next Money MoveThat's Where Your Money Moves Come In
A Money Move is an intentional decision or action that strengthens your financial position or moves you towards greater income, opportunity, security, choice or freedom.
Your Money Moves will depend on your life, your circumstances and what you want to create.
You might increase your prices, make an offer you have been postponing, follow up with a potential client, create another source of income or finally launch something people can buy.
You might make a decision about your business, career or future, change a financial habit, deal with something you've been avoiding or start using your money differently.
You might take the first practical step towards something you have wanted for years.
Some Money Moves create an immediate financial result.
Others change the direction you are travelling in.
Both matter.
Your financial future is not shaped by one perfect decision. It is shaped by the decisions and actions you make repeatedly.
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Understand. Decide. Move.
The work we do inside the Financial Wellbeing Club comes back to three things.
Understand
Understand more about what is shaping your financial decisions.
You will begin to recognise the beliefs, patterns, experiences and drivers influencing the way you create money, use money, respond to opportunities and think about what is possible for you.
Decide
Get clearer about what you actually want.
More income? Greater security? More time? A stronger business? A new opportunity? A change of direction? More freedom in the decisions you are able to make?
You cannot intentionally create a financial life you have never defined.
Move
Turn that understanding into action.
Make the decision. Have the conversation. Ask for more. Follow up. Create the offer. Change the habit. Pursue the opportunity.
Make the Money Move.
  Your First 30 Days
When you join the Financial Wellbeing Club, I don't want you spending months consuming information about everything you could change.
I want you to create movement.
During your first 30 days, you will identify a Money Move that matters to your financial future and begin acting on it.Â
Your first goal: make one meaningful Money Move in your first 30 days.Â
It could be connected to earning, pricing, business, saving, spending, an opportunity, a financial decision or something you want your money to make possible.
The goal isn't to overhaul your entire financial life in a month.
The goal is to prove to yourself that you can move.
You will get clear about what matters now, decide what you are going to do and take a concrete step forward.
Then we build from there.
Real Women. Real Money Moves. Real Progress.
I used to be a chronic under-pricer. Since joining the Club, I've increased the price of my writing community and my editing services, learned to pay myself first, and become much more confident and in control when making financial decisions.
Karen Sanders
Writer & Editor
Because of Sarah's mentoring, I made two massive decisions in one week and I'm now really excited about my future. Those decisions have given me clarity about the direction I need to head instead of going round in circles.
Bronny Sibley
Artist + Sculptor
I went from avoiding money matters to becoming a more responsible, creative and resilient person. Sarah gave me the encouragement and practical next steps to turn my plans into action.
Hülya Koçak Dede, Founder, Think Art Life
I’ve loved working with Sarah over the last couple of years, but since joining the Financial Wellbeing Club, I’ve had that extra push to actually take action. I’ve finally started making money from something I’d previously only talked about doing.
Nicky Hobson
Founder, The Lazy B¡T¢H€$ Guide to Biohacking
What Happens Inside the Financial Wellbeing Club
The Financial Wellbeing Club isn't designed to fill your calendar with more things to attend.
It is designed to give you a consistent rhythm for understanding yourself better, making stronger decisions and taking action.
Each month, there are two core opportunities to work with me and the community.
Financial Wellbeing Workshop
This is where we look at what sits underneath financial behaviour.
We might explore financial identity, beliefs, decision-making, your relationship with risk, what you learned about money, competing priorities or one of the underlying drivers influencing the way you earn, spend, save, invest and pursue opportunities.
The purpose is not to give you another label.
It is to help you understand yourself well enough to make more intentional choices.
Every workshop comes back to the same question:
What are you going to do differently because you understand this?
Then we turn the answer into a Money Move.
Money Moves Conversation
Sometimes the thing that moves you forward isn't another lesson.
It is having the right conversation.
Our Money Moves Conversations give you space to look at what is happening in your life, business or financial world, share what you are working towards, celebrate progress, learn from other members and decide what needs to happen next.
This is where we keep turning intention into action.
You will also be part of our private community, where you can stay connected, share your Money Moves and continue the conversation between sessions.
This Is About Far More Than “Money Mindset”
How you think about money matters.
But financial behaviour is not explained by positive or negative thinking alone.
Our decisions are influenced by our experiences, identity, values, expectations, beliefs, priorities and what we are trying to create or protect.
That is why I have become so interested in what sits underneath financial behaviour.
I commissioned research with researchers at Newcastle University into women's financial behaviour and financial wellbeing, and I am continuing to develop my own work around the drivers influencing the financial choices people make.
My work brings that together with personal development, entrepreneurship and the practical reality of making decisions about money.
The goal isn't endless self-analysis.
The goal is to understand enough about what is shaping your choices that you can make different ones when different choices would serve you better.
Insight matters.
Action changes the result.
Start Where You Are
You do not need to have reached a particular income level to belong here.
You might run an established business and know it could perform much better financially.
You might be self-employed or building something alongside employment.
You might have an idea, expertise or skill you want to turn into income.
You might simply know that you want more ownership of your financial life and greater choice about what happens next.
What connects the women inside the Club isn't a job title.
It is direction.
We want to create more. Make stronger decisions. Act on our ideas. Use opportunities. Become more intentional with money. And build financial lives that give us more choice about how we live.
Being a member of the Financial Wellbeing Club has been so rewarding. I have a coach at my side to prompt me into action, alongside other women who genuinely want one another to succeed.
Sue Flotow
Hypnotherapist
Working with Sarah has helped me change the way I think about money and gain clarity in both my life and my business. Sometimes other people can see more clearly what we need than we can ourselves, and that's exactly what I've found in this community.
Helen Watkins
Founder, Vital Energy Therapies
Imagine Where You Could Be 12 Months From Now
Imagine looking back at the decisions you made over the next year.
The offer you finally made.
The price you increased.
The conversation you stopped avoiding.
The idea you turned into income.
The opportunity you said yes to.
The financial habit you changed.
The business decision that created a different result.
The money you began using much more intentionally.
The thing you wanted for your life that moved from “one day” to something you were actually creating.
That is what I want your year inside the Financial Wellbeing Club to be about.
Not collecting more information.
Creating evidence that you can make decisions, take action and change your financial results.
Choose Your Level of Support
There are two ways to join.
Financial Wellbeing Club
£47/month or £470/year — get 12 months for the price of 10
Choose the Financial Wellbeing Club if you want ongoing teaching, community, accountability and a consistent place to keep making the decisions and taking the actions that strengthen your financial future.
Your membership includes:
Monthly Financial Wellbeing Workshop
Understand more about what is shaping your financial behaviour and decisions.
Monthly Money Moves Conversation
Step away from the day-to-day, look at what is happening and identify what you need to do next.
Private member community
Stay connected, share progress and keep your Money Moves moving between sessions.
Session recordings and member resources
Return to the work when you need it.
If you choose annual membership, you will also receive periodic Money Moves Momentum sessions to review your progress and decide what deserves your attention next.
Financial Wellbeing Club Gold
ÂŁ1,497 for 12 months
Choose Gold if you want everything inside the Financial Wellbeing Club alongside a deeper level of access to me and more personalised support.
Gold is for the person who doesn't just want to learn and participate in the community. She wants dedicated time to apply the work to her own financial life, business, decisions and opportunities.
Perhaps you are making bigger decisions.
Perhaps you can see patterns in how you earn, spend, price, invest or respond to opportunity and want to understand them more deeply.
Perhaps you have ambitious financial goals and know that regular access to someone who can challenge your thinking and help you make decisions will move you forward faster.
Gold gives us room to do that.
Gold includes:
Everything inside the annual Financial Wellbeing Club membership
You still have the rhythm, teaching and community of the Club.
Four Quarterly VIP Experiences
Four substantial opportunities across the year to step away from the day-to-day and work more intensively on your money, business, opportunities and financial future.
One of these will include your Financial Drivers Deep Dive, using my Financial Drivers Assessment™ as the starting point for understanding some of the patterns influencing your financial behaviour and decisions.
Complimentary access to Ideas Into Action
Join any Ideas Into Action programme running during your Gold membership at no additional cost. These guided personal-development experiences are designed to help you move beyond reading powerful ideas and turn them into decisions, actions and results in your own life.
Monthly Gold Money Moves Clinics
Bring the decision, challenge or opportunity that is in front of you.
We might work through pricing, an income opportunity, a business decision, something you're avoiding, an investment, a habit you want to change or a Money Move you know you need to make.
These are focused sessions for thinking, deciding and moving.
Your Gold Financial Wellbeing Review
We will look at where you are, what you want to be different 12 months from now and the financial priorities deserving your attention.
Later in the year, you will be able to review what changed: the decisions you made, actions you took, opportunities you created and progress you made.
Gold is not about giving you more content.
It is about giving you more access, deeper application and more personalised support.
 Which One Is Right For You?
Choose the Financial Wellbeing Club if you want an ongoing place to understand yourself better, make stronger financial decisions, stay connected to women who are moving forward and keep taking meaningful action throughout the year.
Choose Financial Wellbeing Club Gold if you want all of that alongside regular personalised support, more direct access to me, complimentary access to Ideas Into Action and dedicated opportunities to work much more deeply on your own decisions, business, money and opportunities.
The difference isn't how serious you are about changing your financial future.
It is how closely you want to work with me while you do it.
FEATURED IN:
Why Work With Me?
I'm Sarah McCalden, a Financial Wellbeing and Identity Expert, entrepreneur, Certified Success Principles Trainer and member of the Success Principles Leadership Council, a small international group of Trainers brought together by Jack Canfield to further the work of the Success Principles.
My fascination with this work didn't begin in a textbook.
I have experienced what it means to completely change the direction of my own life, build a business generating almost a quarter of a million dollars in annual turnover, experience significant changes in circumstances and rebuild again.
Personal development changed my own financial life because it changed the way I thought about myself and what was possible. That changed the decisions I was willing to make, the opportunities I pursued and the actions I took.
Over time I became increasingly interested in a question that sits at the heart of my work today:
Why can two people know exactly what they should do and still create completely different results?
That has led me into deeper work around financial behaviour, identity and decision-making, including commissioning research with Newcastle University researchers into women's financial behaviour and financial wellbeing.
I bring together that research, personal development, entrepreneurship and lived experience to help people understand more about what is driving their financial decisions — and then do something with that understanding.
Because knowing matters.
What you do with what you know changes your life.
Make Your Next Money Move
What do you mean by financial wellbeing?
Do I need to own a business to join?
I'm an entrepreneur. Will there be business-specific support?
What's the difference between the Financial Wellbeing Club and the Business Momentum Mastermind?
Do I need to attend every session live?
What if I'm just getting started?
What is the difference between Financial Wellbeing Club and Financial Wellbeing Club Gold?
Can I cancel my membership?
Ready to Make Your Next Money Move?
You do not need to know every decision you are going to make over the next 12 months.
You do not need to have your financial future perfectly mapped out.
You need to know that you want something more — more income, more opportunity, greater security, greater choice or more freedom — and be willing to start moving towards it.
A year from now, a lot can be different.
Make more money. Create more choice. Build a life with more freedom.
Make your next Money Move.
Financial Wellbeing Club — £47 per month
Financial Wellbeing Club — £470 for 12 months
Financial Wellbeing Club Gold — £1,497 for 12 months
Make Your Next Money Move